Milwaukee-based Breadsmith, a leading nationwide franchise corporation, announces the addition of a new creative director position, including efforts to comprise the organization’s marketing tactics to accommodate consistent growth.

“In the sixteen years since our inception we’ve experienced tremendous growth through partnerships with franchisees nationwide,” notes Tim Malouf, president of Breadsmith. “We recently looked for additional ways to protect and ensure there is a unified message of the Breadsmith brand. Having a creative director in place is a tactic designed to take our company to the next level of success.”

Sandy Copp has seven years of experience at Breadsmith Franchising Inc. and began as a graphics assistant. She has shown her understanding of the Breadsmith brand and has demonstrated her ability to ensure that graphical pieces fit the Breadsmith image. In her new role, Copp will lead the creative aspect of any Breadsmith project.

Breadsmith specializes in hand-crafted artisan breads made fresh from scratch using the highest quality ingredients with no additives or preservatives, and baked in a six-ton stone-hearth oven imported from Europe. In addition to the crusty, European-style breads, Breadsmith makes soft-crusted sandwich breads, specialty breads and a wide range of cookies, muffins and sweets using all natural ingredients.

Breadsmith, with over 30 bakeries nationwide, is headquartered in Whitefish Bay, WI. Breadsmith has received accolades for its European-style breads including top honors from Bon Appetit magazine, International Culinary Salon, National Restaurant Association and “Best of” awards in ten cities. For more information visit