The Starbucks Unicorn Frappuccino was frequently mentioned in 2017.
In its annual look
at what was trending in mentions, mobile app Foursquare shares the things that people were talking about over the past year.

The app noticed two food/beverage trends that dominated certain times of the year. First, the Unicorn Frappuccino. This new beverage creation was born from the unicorn food trend, which involves rainbow-colored items. This beverage became prevalent when Starbucks added it to the menu during the spring.

According to Swarm, an app from Foursquare that allows user to keep a fun, interactive record of the places they go, unicorn mentions went up my a multiple of 19 during the week of April 19-23, compared to the week prior.

Another noticeable trend this year was maple flavor, which we wrote was making a play for pumpkin spice’s crown as king of fall flavors. Foursquare reports that mentions of maple increased 5.7x this fall compared to last year.