Image courtesy of La Casa Bakery and Café
Twitter isn’t typically known for being the kindest place for its users, but in one recent instance it helped save a man’s bakery. La Casa Bakery and Café was on the verge of closing when a single tweet helped resuscitate business.

In the wake of Hurricane Harvey, the Houston-based bakery was experiencing dwindling sales. Its owner, 70-year-old Trinidad Garza, was about to sell it, which would have ended his dream of owning and running a bakery.

That’s when his daughter stepped in to help. Jackie Garza tweeted out a video of her father making pan dulce, Mexican sweet bread, along with a plea for Twitter users to spread the word and bring in customers.