To meet the growing demand for its products, Milk Bar sought investing from RSE Ventures. This will allow it to add more brick-and-mortar locations around the country, as well as revamp its digital platform for sales of its baked goods, baking mixes, proprietary coffee, and merchandise.
“For almost a decade, we've built the Milk Bar spirit patiently and purposefully by infusing our personality and culture into everything we create from the ground up,” says Milk Bar founder and CEO Christina Tosi. “We are excited to spread our curious and playful spirit all over the world through unexpected channels and innovative products, to empower people and remind them to take time to celebrate the everyday. It's all about that Milk Bar Life!”
Milk Bar currently has multiple locations in New York, Toronto, Washington, D.C., Las Vegas, and is opening a joint pizza venture in Cambridge, Massachusetts with Washington, D.C.-based pizza chain &pizza. The bakery chain will also add a Los Angeles location in early 2018.
“Milk Bar is changing the way we think about baked goods,” says RSE Ventures co-founder and CEO Matt Higgins. “As a culinary pioneer, Christina has inspired entirely new dessert categories. Milk Bar is driving towards something even bigger - a way of life that creates connectivity and inspires play - sparked by something as simple as a cookie. Their growth potential is limitless.”