Entrants used varieties of Arnold, Brownberry and Oroweat breads to create original sandwich recipes. After the Top 5 finalists were chosen from thousands of entries, online voting opened and fans could vote for their favorite sandwich recipe. In addition, judges weighed in on three criteria: taste, creativity/innovation, and nutritional content.
“When it comes to sandwiches, what's on the outside is just as important as what's on the inside,” says Tiffany A. “I'm a big fan of Oroweat's premium selections, especially Whole Grain: 12 Grain bread, and was eager to enter this year's America's Better Sandwich Contest because it allowed me to express my creativity in sandwich form. I'm thrilled that my 'Orange Kissed Turkey, Sweet Potato and Watercress Salad Sammie' recipe rose to the top!”
Adding a charitable element to the contest, for every eligible recipe submitted during the entry period and for every vote cast during the voting period, Arnold, Brownberry, and Oroweat donated a loaf of bread to Feeding America, the contest's official charitable partner. This equated to more than 5,000 loaves total.