Image courtesy of Cinnabon
Cinnamon roll bakery Cinnabon is teaming up with the Big Apple Circus to be the official cinnamon roll of its 40th Anniversary Tour.

“We're delighted to spread Cinnabon warmth to many families as they share the magic of the Big Apple Circus,” says Jill Thomas, vice president of global marketing for Cinnabon. “It doesn't get much cooler than this!”

The 40th Anniversary Tour of the Big Apple Circus will start at New York City’s Lincoln Center and will make its way around the East Coast until August of 2018. A pop-up Cinnabon location inside the reception tent will allow fans to enjoy cinnamon rolls during the shows.

The circus will also make stops in Atlanta, Washington D.C., Boston, and Baltimore during its latest tour.