Our 2017 Retail Bakery Operations Study shows expansion as one of the top business growth opportunities, according to U.S. retail bakers.
In the U.S., retail bakery expansion is happening for a variety of reasons. Magnolia Bakery has risen from a quiet first location in New York’s West Village to a franchise with locations in New York City, Los Angeles, Chicago, Honolulu, Mexico City, Seoul, Tokyo, Dubai, Abu Dhabi, Beirut, Kuwait City and Doha.
Now, the bakery has brought a new location to Boston set to open in December. It will open in the city's Faneuil Hall inside Quincy Market. The new bakery will feature Magnolia’s signature cupcakes, as well as favorites such as banana pudding, cheesecake, pies, muffins, cakes, cookies, brownies, and much more.
Thanks to the cupcake boom and its exposure on movies/television shows, Magnolia Bakery was able to expand beyond New York to its global brand customers enjoy. It offers online ordering, and nationwide shipping of its bakery goods.
Another business embracing expansion is La Farm Bakery. It just opened a new production facility in Cary, North Carolina, to allow the bakery more production and retail space. The facility will be open Monday through Saturday for customers to purchase fresh baked bread and pastries and to watch bakers in action.
Additionally, a food truck will be parked outside the location Monday through Saturday to serve breakfast and lunch items. La Farm plans to expand on the location in the future to be able to serve coffee and sandwiches.
“It’s time for us to grow so that our bakers, who shape every single loaf by hand, have room to explore new ideas and produce breads to meet the demand of our customers,” says owner and Certified Master Baker Lionel Vatinet.