Oswaks uses some of the lessons learned from his previous career in his new line of work. “Now, instead of marketing Seinfeld or Breaking Bad, I'm marketing my own product,” he says.
The bakery is back in the news for encouraging its customers to socialize with each other more via a new promotion.
Through a partnership with local wineries, the bakery is hosting a Meet the Winery tasting series. The latest, with Santa Barbara winery Carr Vineyards & Winery, takes place Saturday, October 7.
These events are an opportunity to promote community while guests enjoy a complimentary wine tasting paired with treats from the bakery.