Facebook offers a platform for over 1 billion unique active users, many of whom are viewing videos on the social media juggernaut over four billion times per day.
With that many eyeballs on it, Facebook has become an immensely popular avenue for advertising. There is any number of ways for bakeries to reach potential customers, but Facebook Live has become one of the most useful tools in their arsenal.
For those unfamiliar with Facebook Live, it was launched in 2015 as Facebook’s answer to popular livestreaming apps such as Periscope. The process of livestreaming has been simplified on Facebook, with just a few simple steps. When users are ready to go live, they simply tap the update status button on their phones and select the Live Video icon.
Before the video begins, users can select a description (title) that will go on newsfeeds and in notifications to followers.
Once broadcasting begins, the number of viewers, the name of verified people or pages that are tuning in, and any comments that are made in real time can be viewed. After the live video ends, it remains on newsfeeds and your page, where you can edit it further.
How can a retail bakery take advantage of this incredible feature? If you haven’t checked it out already, you will be amazed at its capabilities. For instance, you can provide followers with inside looks at your bakery and its processes, things that the average person might not see but would be interested in learning more about.