Image courtesy of Hurts Donut
Inspired by the recent box office success of the horror movie IT, Hurts Donut locations nationwide will participate in a terrifying promotion that proves the donut franchise is clowning around.

On Monday, September 25 and Tuesday, September 26, Hurts Donut locations in Missouri, Kansas, Oklahoma, Arkansas, Wisconsin, Texas, Arizona, Iowa, and Nebraska will offer a service in which customers can order a dozen donuts and a scary clown will deliver them. Each individual location has been promoting the service in unique ways on social media.

“The corporate office comes up with a lot of the gimmicks and advertising that we do,” Lincoln (NE) location manager Trent Vargason tells The Daily Nebraskan. “They were promoting it on all of their pages, and other locations were doing it, so we decided to start doing it in Lincoln, too.”

Many customers will choose to order this service for friends, family, or work colleagues. The donut company hopes that it will be a popular service that builds excitement for the season and for its brand.