On Monday, September 18, Cinnabon announced that it had formed a new partnership with Lotus Biscoff for a sweet limited-time offering.
Customers will be able to top any size cinnamon roll with the Belgian snack-maker's Biscoff Cookie crumbles for a crunchy, caramelized burst of flavor. The topping will add hints of caramels and spices to the traditional cinnamon rolls or the bite-sized Center of the Roll pieces. Prices for these treats range from $3.49 to $4.79.
"We're always looking for ways to take our guests' taste buds on an irresistible journey, and the Lotus Biscoff partnership provides a way to enhance our mouthwatering menu items," says Jill Thomas, vice president of global marketing for Cinnabon. "By adding a taste of Europe to our bons, Cinnabon continues to offer desirable treats made with the high-quality ingredients everyone knows and loves."
The collaboration will also yield a tasty new beverage, the Biscoff Cookies & Cream Chillatta. This coffee drink features decedent cookie flavor mixed into a creamy vanilla frappe with swirls of rich, creamy caramel sauce and finished with cookie crumbs atop a mountain of whipped cream. The Biscoff Cookies & Cream Chillatta will cost $2.99 for 10 oz., $4.19 for 16 oz., and $4.99 for 24 oz.
"We are thrilled to partner with such an iconic American brand," says Michelle Singer, US General Manager of Lotus Bakeries. "It's exciting when two high-quality, universally loved products like Cinnabon and Lotus Biscoff can come together in a simply delicious treat."
Cinnabon is promoting the new partnership in multiple ways. First, it will offer fans a chance to win 100,000 air miles by entering the 'Bon' Voyage Sweepstakes. From September 18 until November 12, fans can visit Cinnabon.com/BonVoyageSweeps to enter to win. In addition, users on social media can post using the hashtag #BonVoyageSweeps for unlimited entries.
Another way Cinnabon is treating fans is through free coffee. On National Coffee Day (September 29), guests can visit Cinnabon bakeries nationwide for a free 12 oz. coffee.