The relationship between a bakery and its supplier is very important. Suppliers are the first step in achieving great product quality, so finding the right one is a key to bakery success.

As bakeries look to push their products toward clean label, industry suppliers are assisting in that pursuit.

For instance, in January Dawn Foods launched Bakers Truth, a line of ingredients free from artificial colors, flavors, and preservatives. They also contain no high-fructose corn syrup or partially hydrogenated oils. The product line features crème cake bases in vanilla and chocolate varieties, donut mixes in vanilla and spice cake as well as yeast-raised, and a brownie mix.

“The products leverage the same baking process as their original recipes, delivering the same great taste that consumers love, and the functionality bakers expect, making Bakers Truth easy to implement for customers of all types,” says Erik Enyedy, senior manager of channel marketing at Dawn Foods.

These products look to deliver on consistent product quality and performance, something that retail bakery owners say is the top attribute a supplier can have.