Puratos Group plans to open its Puratos Boston and Innovation Center in Norwood, Massachusetts on September 7. The company has invested $1.5 million to build the 5,300-square-foot facility, which will bring management, sales, customer service, and technical teams that focus on New England closer to their customers and consumers.
 
The innovation center will provide Puratos’ commercial and artisan customers with access to industry equipment, expertise, and training, as well as research into international trends.
 
“Helping our customers be even more successful with their businesses is behind our continuing expansion here in the United States,” says Daniel Malcorps, chief executive officer of Puratos Group, based in Brussels. “With this new innovation center, we want to inspire our customers with better ideas based on consumer expectations and support them in the development of their products and help them solve technical challenges.”
 
Puratos offers a range of products and application expertise for artisans, industry, retailers, and food service customers in the bakery, patisserie and chocolate sectors.