Kneaders Bakery & Café, with 58 locations nationwide, is looking to raise money to support the Hope Fights Childhood Cancer Campaign. September is Childhood Cancer Awareness Month, and the bakery chain will spend the entire month using cookies to benefit the Huntsman Cancer Institute and its research.
100 percent of the sales of special elephant-shaped cookies during the month of September will go to the work of Dr. Joshua Schiffman, world-renowned oncologist, hematologist, teen cancer survivor, and respected cancer researcher. His team has been working to exploring a cancer-fighting elephant protein called p53, which helps protect elephants from developing cancer. Humans only have two copies of p53, and some children that get cancer only have one copy of p53 in their DNA. Since announcing the discovery of the elephant p53 protein, Dr. Schiffman and his research team have been working around the clock to bring the discovery to human trial.
Every day, 43 kids are diagnosed with cancer in the United States, and more than 40,000 children are in active cancer treatment each year. The sales of the elephant cookies at Kneaders Bakery & Café will help the groundbreaking research in the fight against cancer. Last year, Kneaders was able to raise $145,000 through its elephant cookie sales, and this year it looks to double that amount.
“We know that cancer is something that many of our customers and employees face every day, and we appreciate their involvement in supporting this very special campaign. A little hope can make a big difference,” says James Worthington, CEO of Kneaders Bakery & Café.
“This campaign does more than just sell delicious cookies. I am one of many researchers at HCI working fervently to find an end to cancer. With the incredible support of Kneaders and their customers, my team and I have been able to take a huge step forward for the thousands of families each year that are informed that their child has cancer,” says Dr. Schiffman.