Image coutesy of PROVA
PROVA, a leading manufacturer of vanilla, cocoa, and coffee extracts and flavors for the food and beverage industry, has announced that it has joined forces with The Livelihoods Fund for Family Farming (Livelihoods 3F) to restore vanilla quality while increasing food security and preserving Madagascar’s unique landscape.

Along with other industry-leading companies, PROVA aims to triple farmers’ revenues and provide companies with high quality and fully traceable vanilla over the next ten years.

Livelihoods 3F is an impact investment fund created by Danone, Firmenich, Mars, and Veolia to foster sustainability and poverty reduction in supply chains. The vanilla project will allow both farmers and industry leaders to share both benefits and risks.

“For many years, PROVA has been supporting an economically viable approach to vanilla production that helps to improve producers’ livelihoods in Madagascar, while respecting resources and perpetuating good practices. We are deeply committed to the Livelihoods vanilla project and very happy to partner with Mars, Danone and Firmenich in this unique initiative. We believe that the multi-stakeholder collaboration will drive a real impact on the ground, by bringing joint investments and knowledge while integrating a global approach,” says Alessandra Ognibene-Lerouvillois, Chief Sustainability Officer of PROVA.

“We are privileged to work with companies such as Mars that are deeply committed to sustainability who believe in working very closely with their suppliers to ensure resources for the future,” she adds.