Ferrero USA, maker of the Nutella hazelnut spread, will open its first owned and operated restaurant on May 31. The restaurant, Nutella Cafe, will be located near Chicago’s Millennium Park and will feature a variety of products containing Nutella, including grilled baguettes.
“We wanted to create a world of Nutella for our fans that could truly capture the essence of the brand — not just in the dishes that will be served, but in the full experience from the moment you step into the space,” says Noah Szporn, head of marketing for Nutella North America. “The Nutella Cafe offers something for everybody, and we encourage everyone to come in and try a dish or snack. We hope Nutella enthusiasts, Chicagoans and visitors enjoy the cafe as much as we enjoyed creating it.”
Nutella was created in 1964 by Michele Ferrero based off a recipe developed by his father, Pietro Ferrero, in 1946. The product was introduced in the United States in 1983 and recently has appeared in such items as Krispy Kreme donuts and filled pastries at Tim Hortons.