Great Harvest Bread, a national chain of bakery-cafés, is extending Mother’s Day all the way into the month of July with its latest promotion.

The company has announced its Sandwich of the Week Club just in time for Mother’s Day on May 14th. Beginning Monday, May 1st and lasting through Mother’s Day, customers can purchase for their mothers any fresh sandwich, salad, or loaf of bread from participating Great Harvest Bread bakery-cafés every other week for 12 weeks.

For only $43, a coupon code will be emailed or texted to mothers everywhere six times every other week throughout the 12-week period, and each code received is valid for three weeks. The gift can be redeemed at any participating location.

“If you’re like me and your mom always says to you that you never call or write, this gift will solve that problem,” says Great Harvest President Eric Keshin. “This three-month gift will last a lot longer than a simple night out to dinner or a bouquet of flowers. Moms everywhere will be treated to delicious foods from now until deep into the summer. I can’t think of a better way to give back to all of the wonderful mothers out there.”

This promotion provides an excellent blueprint for how a bakery or bakery-café can offer special deals that extend up to and through any holiday or observance.