A Roanoke, Virginia bakery did its part to spread the message. Fresh Baked Bakery is a couture cake studio that was founded in 2014 by Sarah Blanchard, a Baking & Pastry Arts graduate of Johnson & Wales University.
On April 4, Fresh Baked Bakery offered customers a 20 percent discount to bring awareness to the gender pay gap. According to the U.S. Census Bureau, women earn 79.6 cents for every dollar a man makes, about 20 percent less.
“I hope that by doing this and bringing awareness to the day that we can fix that problem and stop this from happening here in the United States,” said Blanchard.