A bakery bar and cake design station will be part of the 2017 Show and Sell interactive marketplace at The International Dairy Deli Bakery Association annual show set for June 4-6 in Anaheim, CA.
The Show and Sell is part of the IDDBA’s “Experience Economy,” which the group hopes will expose attendees to interactive and innovative merchandising concepts designed to energize their stores and engage, entertain, and educate their shoppers.
According to the IDDBA, the Experience Economy concept focuses on four key factors: entertainment, education, esthetic, and escapism.
“For more and more consumers, shopping isn’t simply about purchasing products,” says Jeremy Johnson, education director, IDDBA. “It’s about the experiences they encounter and oftentimes actively seek, whether it provides entertainment value, a learning encounter about a specific product or process, or exploring new tastes or flavors for the first time.
“This new way of engaging with shoppers is the inspiration for many of the concepts and merchandising ideas planned for this year’s Show and Sell.”
Among the concepts planned for this year’s show are:
- A breakfast bakery bar with fresh baked goods and coffee, located within a seating area to enjoy the experience.
- A cheese pub that will let attendees experience cheese pairings and tapas that retailers could easily offer in their stores.
- In-store food service that creates an engaging experience with the sights, sounds, smells, and pace of a fully functioning in-store food service program that attracts shoppers seeking prepared food options.
- Cake design that will provide attendees with creative and unique cake ideas for entertaining occasions, as well as a unique and interactive “cakescape” display that will evolve and grow throughout the three-day show.