An example of creative packaging from The Four Fat Ladies Bakery in Cairo, Egypt.

Unique and unusual packaging has an impact on attracting customers, so says a 2017 trend report from Interact.

Examples of this can include unusual printing techniques, real and imitation texture in package designs, conceptual illustrations and “puns and humor.” Interact suggests that these techniques suggest to the consumer that something special is inside, elevating its quality.

Consumers are looking for packaging that excites them and conveys certain messages of importance. According to research from Tetra Pak, the average consumers spends 27 seconds examining a product’s package. While this certainly applies more to grocery items than to items purchased in a bakery or bakery café, packaging still plays a role in many purchasing decisions.