Cinnabon, primarily known for its famous cinnamon rolls, is looking to branch out with its first line of fresh bakery treats now available in single serve or in multi-serve channels such as grocery, convenience stores, university campuses, and other food service outlets.
“Crafted by Cinnabon” will come as a result of the brand’s partnership with CSM Bakery Solutions, an international leader in the baking industry, who worked on the development and manufacturing of the new product line.
"We are delighted to offer these premium baked treats and provide consumers with something new from the Cinnabon brand that is incredibly delicious,” says Kristen Hartman, Senior Vice President of Marketing, Global Channels for FOCUS Brands, the parent company of Cinnabon, LLC.
The product line will feature these treats:
- Frosting Filled Streusel Muffin - a streusel topped cinnamon muffin, filled with Cinnabon cream cheese frosting.
- Marble Pound Cake - a cinnamon swirl pound cake made with real butter, sour cream, and Cinnabon cinnamon
- Caramel Pecanbon Cookie - a pecan laced cookie, studded with caramel and Cinnabon cinnamon.
- Cinnamon Chip Cookie - a soft butter cookie filled with chips of Cinnabon cinnamon.
"At CSM, we are looking to enhance the bakery experience operators and retailers provide their consumers. These baked goods Crafted by Cinnabon do that and also provide the opportunity to make the bakery area a destination any time of day,” says Gretchen Sussman, Vice President of Foodservice North American at CSM.