Cake decorators will tell you there’s nothing better – or worse – than employing social media sites like Pinterest and Instagram to keep pace with swift-moving trends and promote your original cake designs to scores of potential customers, especially during the hectic holiday season.
- Have pricing information and computers (or iPads) next to every phone in your bakery so it’s convenient for your staff to help customers and manage their expectations.
- Set parameters for duration of calls.
- Code your photos online so you know which cakes your customers are talking about when they call in.
- Ask the customer to come into your bakery and use a standard request-a-quote form to qualify price quotes.