Americans will rejoice tomorrow as they celebrate National Dessert Day on social media, wherever they can get their hands on sweet treats, and elsewhere.
According to the National Day Calendar, the first desserts required minimal effort or preparation since ancient cultures were more focused on the nutrition in foods to survive. That has evolved over centuries to the point that they are more focused on indulgence. Over the years, desserts have changed from natural candies and nuts to complex souffles and multi-layered cakes.
The day is an excellent opportunity for retail bakeries to promote some of their most popular products. You’d be hard pressed to find many people who dislike desserts, and most people need very little arm-twisting to indulge.
Social media outlets such as Facebook and Instagram make for excellent instant communication, especially when it comes to one-day events. National Dessert Day can be promoted in so many different ways through social media, and you can get creative by advertising special in-store offers or contests.
Desserts have changed so much over time, and they continue to evolve constantly as those who comprise the food industry look to get a leg up on their competitors. Our sister magazine, Food Business News, covers dessert trends and they’ve discovered some very interesting tastes to watch for in the coming months.
For instance, bacon has shown up 137% more on dessert menus over the past four years, according to a new report from Datassential. Other savory flavors such as pretzel (110%) and spicy (38%) are becoming incredibly popular.
Many consumers are snacking on desserts in between meals, so food service establishments are looking to make products that are smaller and easier to eat on-the-go. This includes frozen items, cookies, cake pops, and hybrid desserts like the aforementioned cronut.
However you wish to celebrate, National Dessert Day should be a great day for bakeries and customers alike all across the country.