Sabra Dipping Company, known for its popular hummus, announced the launch of Sabra Spreads, a line of fresh, refrigerated sandwich spreads. This one-of-a kind condiment comes in a convenient squeezable bottle and is hitting the market with three delicious flavors: Garlic Herb, Honey Mustard, and Sea Salt & Cracked Pepper.
"Sandwiches are as popular as ever. Casual and completely customizable, it is no wonder they continue to reign as a go-to meal," says Eric Greifenberger, director of marketing at Sabra. "With the launch of Sabra Spreads, we're giving consumers fresh new ways to love hummus while upgrading everyday sandwiches. The line was developed, from a nutritional, texture and taste standpoint, specifically to make sandwiches sing with added flavor. We are thrilled to introduce an incredible guilt-free innovation for the condiment category."
Approximately half of Americans eat a sandwich every day and virtually all use a condiment or spread. Dedicated to giving consumers fresh new ways to eat and connect, Sabra saw an opportunity to offer consumers a new, hummus-based condiment for better sandwiches.
"When it comes to culinary innovations, everything starts in the kitchen and with the best ingredients," says MaryDawn Wright, corporate executive chef at Sabra's Center of Excellence. "As consummate hummus eaters, we have always used hummus in a wide variety of occasions. We were thrilled when we observed trend-setting consumers and restaurateurs beginning to spread hummus on sandwiches, wraps, and more. We harvested that enthusiasm behind spreading hummus to craft a line of hummus-based spreads with the ideal flavors and texture to compliment America’s favorite sandwich ingredients.”Sabra Spreads will launch nationwide beginning September 1st, with limited retail availability in late summer.