(Image courtesy of Line) 


Social media marketing is crucial in capturing viewer attention and creating new customers through eye-catching images.

Instagram, Facebook, Twitter, and other social media platforms have become essential tools in showcasing bakery products. The photo sharing features for each of these have allowed bakers to display their creations in ways that are visually stunning and appetite-inducing.

There is a new app that seeks to make the food photography process even easier, and more aesthetically pleasing. Earlier this year, the LINE Corporation introduced a new camera app called Foodie, and it is taking the food industry by storm.

Foodie allows users to take food photos and then enhance them through 24 different food filters, ranging in category from ‘Meat’ to ‘Sushi’ to ‘Cake’. The free app also gives users a “Best Angle” feature, which makes the photo-taking process even simpler by letting the photographer know through color when the camera is positioned horizontally above the subject.

Of course, the app is directly linked to social media networks like Twitter and Instagram, which streamlines the sharing process.

Other useful features of Foodie an auto-blurring effect which automatically recognizes food as the subject and defocuses the surrounding area that is not food, producing images like those photographed using a single lens reflex (SLR) camera. This is an incredible focusing tool that has the potential to give your bakery top-quality photos.

Additionally, Foodie has 40-step brightness adjust for any variation of lighting, and it also has a flashlight function which makes dark environment-shooting possible.

With all these incredible features and its free use, Foodie can become a powerful addition to any bakery’s marketing strategy.