Coffee and cookies have long been the quintessential afternoon snack but cookie flavored coffee puts a whole new twist on a late pick-me-up. Two Rivers Coffee Inc. and Montreal-based Félix & Norton have joined forces to launch the Félix & Norton Coffee & Hot Chocolate brand of single serve cups during the SIAL CANADA food show at the Montréal Convention Centre.
Two Rivers Coffee is one of the original Keurig-compatible, single serve coffee manufacturers in North America, manufacturing and distributing Keurig compatible single serve products nationwide to retail stores and online outlets. TRC produces several brands but has recently teamed up with Félix & Norton to offer premium line of products. The partnership with the famed Montréal-based cookie company unites its mass popularity and following with a premium level of experience and quality.
"Two Rivers is all about great brands," says Sam Blaney, director of marketing for Two Rivers Coffee. "So we thought it was only natural to team up with a brand that is deliciously fun."
Félix & Norton took the consumer love affair between cookies and smiles to a whole new level in 1985, becoming a leading brand of gourmet homemade cookies in Montréal. Known for its specialty cookies, the company quickly evolved from a single corner shop operation to 45 specialty stores across Canada. In 2008, the company launched a mobile bakery, sending the environmentally-friendly, solar and propane-powered food truck to the streets of Montréal, delivering cookies to consumers daily.
"We are very excited about our new venture with Two Rivers Coffee," says Michael Eskenazi, president of Félix & Norton Licensing Inc. "We have worked closely together to create gourmet cookie-flavored coffees and hot chocolates reminiscent of our Félix & Norton cookie flavors.”