To celebrate the brand’s 75th anniversary, M&M’S is bringing the celebration to their fans – all year long.
“For 75 years, our fans have made M&M’S the iconic and beloved chocolate brand it is today,” said Berta de Pablos-Barbier, vice president of marketing for Mars Chocolate North America. “We aren’t satisfied with solely looking back on our history as America’s favorite chocolate candies. We are looking to the next 75 years of innovation and transformation to engage, entice and excite consumers of today and tomorrow.”
From weddings to birthdays and all occasions in between, M&M’S fans already celebrate with the brand every day. However, in 2016, M&M’S is taking the celebration up a notch with the launch of the largest marketing campaign in the brand’s history: “Celebrate with M.” The campaign will feature star-studded events, product innovation, iconic collaborations and unexpected partnerships that will cement the brand’s place in pop culture history.