Ryke's Bakery, Catering & Café in Muskegon, Michigan, offers a valuable marketing lesson for all retail bakeries on the heels of its successful Super Bowl cookie poll promotion, an annual event.
The popular bakery cafe featured cookies with both the Carolina Panthers and the Denver Broncos official logos, selling for $1 apiece. Each purchase of a cookie equaled one vote for the team.
On a positive note, the Ryke’s cookie poll went down to the wire when the Broncos were able to pull ahead 291-286 on the final day of voting. The following day, the Denver Broncos won the 50th annual Super Bowl over the Carolina Panthers by a score of 24-10.
In its cookie poll, Ryke’s bakery also supports the Muskegon "Watch Us Go Pink" event, as proceeds support Susan G. Komen Michigan.