Popbar, the maker of customizable popGelato, popSorbetto, and YogurtPops, founded in New York, New York in 2010, introduces a new and innovative treat, the popBun, just in time for the cooler weather.

Popbar's fans are lining up at 5 Carmine Street in New York City to try the popBun, which consists of a warm roll filled with chocolate and Popbar's signature popGelato. Each customer can choose to have their popBun filled with their favorite classic popGelato such as Vanilla, Chocolate, or Coffee or a more unusual flavor such as Pumpkin Pie or Mint. All of these popbars are on display in the shop's case.

"The popBun is a must try treat for the fall and winter seasons," says Reuben BenJehuda, one of the founders of Popbar. "The popBun is bursting with flavor and has everything a Popaholic loves and craves- our rich and creamy chocolate and irresistible popGelato, all contained in a melt-in-your-mouth bun.”

The popBun sells at $5.99 and is currently available only at Popbar's original and flagship location at 5 Carmine Street (between 6th Avenue and Bleecker Street) in New York City's West Village. Other new treats debuting at Popbar NYC this season: The Ultimate Double Shake- a milk based concoction of two popbars twisted together, topped off with a whipped cream swirl and adorned with Popbar's signature Chocolate Flakes. The Ultimate Double Shake starts at $5.49.