Starbucks got the trend going. Now ask most Americans what they love about fall and conversations quickly turn to seasonal beverages. But just how much do we love our pumpkin spice lattes? Today, Delta Dental Plans Association is releasing a new survey of American adults that has the answers.
According to the survey, a whopping 72% of all American adults (more than 175 million people) consume seasonal beverages such as pumpkin spice lattes and caramel apple ciders as the colder months descend upon the nation.
Those who do indulge, do so quite often. 39% of those surveyed, who say they do drink the seasonal beverages, drink them at least once a week.
Millennials are top consumers. Nearly nine in ten (86%) 18-34 year-olds consume beverages like pumpkin spice lattes during the fall and winter compared to fewer (67%) of those 35+ who do the same.
Over half (55%) of Millennials who drink seasonal beverages do so at least once a week compared to fewer (31%) of their older counterparts.
Parents are much more likely than Americans without children (53% v. 33%) to consume such a drink at least once a week.
More women than men (77% vs. 68%) enjoy seasonal beverages during the fall and winter months.