Auntie Anne's recognizes that there are a lot of hardworking Santas out there who make the holidays wonderful for those around them. In the spirit of this joyous season, the world's beloved soft pretzel franchise wants to reward Santas everywhere with a delicious snack via its #Snack4Santa holiday campaign.

To redeem a free pretzel, fans are asked to post a photo of themselves dressed in the familiar red suit, matching hat and full white beard to Twitter, Instagram or Facebook, and tag Auntie Anne's using the hashtag #Snack4Santa now through December 25, 2015.

"This time of year is enchanting, but busy! We know that our guests – including Santa and his helpers – need something delicious and portable to keep them energized while running holiday errands," said Heather Neary, vice president of global marketing for Auntie Anne's.  "We're delighted to offer free snacks to Santas this season and wouldn't be surprised if they end up being preferred over traditional milk and cookies."

Auntie Anne's fans and Santas alike can also get excited over the debut of a new, limited-time only Sugar Plum Lemonade Mixer, available nationwide today through January 3, 2016. The Sugar Plum Lemonade Mixer joins an existing array of Auntie Anne's famous lemonade mixers in assorted fun and fruity flavors including Blue Raspberry, Cherry, Mango, and Strawberry. The average price point for the Sugar Plum Lemonade Mixer is $2.69.

"Our new Sugar Plum flavor truly brings holiday cheer to life. It's a refreshing, seasonal beverage that complements both our sweet and salty pretzels," Neary added. "Personally, I like to pair my lemonade with our new Cheddar Stuffed Pretzel Nuggets – they are the perfect snack to get me through the busy holiday season."

Auntie Anne's newly launched Cheddar Stuffed Pretzel Nuggets feature scrumptious, melted cheddar cheese inside a bite-sized nugget of the brand's famously soft and fresh pretzel dough. Ideal for holiday shoppers on-the-go, the average price point for Cheddar Stuffed Nuggets is $4.99.

For the latest information about new Auntie Anne's products, news and contests, please visit and follow the brand on social media on Twitter @AuntieAnnes, on Instagram @AuntieAnnesPretzels and on Facebook at