Dawn Food Products Inc. has launched Waterfall Cakes, a brand-new line of ready-to-decorate frozen cakes that appeal to consumers’ desire for a taste of luxury and indulgence. These cakes build upon Dawn’s legacy of delivering quality and innovation to its customers with products that are created based on consumer insights and trends

Dawn’s eye-catching Waterfall Cakes feature two layers of moist, rich cake topped with a decadent truffle waterfall in two premium flavors: chocolate (with chocolate liqueur, ground chocolate and iced with rich chocolate buttercream frosting) and vanilla (with butter vanilla custard, bourbon vanilla and iced with creamy vanilla bean buttercream frosting).

The 7-inch round Waterfall Cake’s simple design enables decorators to customize and create elegant offerings that delight consumers and drive sales while capitalizing on the popular trend of decadent desserts.

“Dawn’s Waterfall Cakes, made from premium ingredients, are perfect for today’s luxurious tastes,” said Erik Enyedy, director of marketing. “We know that consumers enjoy indulgent desserts, especially during the holidays.  These cakes combine premium ingredients with a decorator’s creativity to delight consumers and help celebrate life’s sweet moments.”