Primera Technology, Inc., one of the world's leading manufacturers of specialty printers, announced its new LX2000 Color Label Printer. Typical applications include product labels for coffee, wine, water, bakery, confectionery, meat, cheese and hundreds of other specialty and gourmet foods. LX2000 is also ideal for private labeling, test marketing, pre-press proofing and retail labeling.

LX2000 is Primera's fastest-ever desktop color printer. It produces labels at speeds of up to 6" per second – about 25% faster than Primera's best-selling LX900 Color Label Printer (for comparable print quality).

Large, separate ink cartridges for cyan, magenta, yellow and black keep the cost per label low. Other features include pigment-based ink for stronger resistance to UV light, chemicals and water, built in "pizza-wheel" cutter, viewing window to see label stock levels and wired Ethernet or USB 2.0 and wireless connection options.

"LX2000 represents an entirely new product class in desktop label printing," said Mark D. Strobel, Primera's vice president of sales and marketing. "With large ink tanks we can offer an extremely competitive cost per label. Our print speeds rival printers that cost up to three times more. We have pigment ink that has far more resistance to water, chemicals and UV light. Print quality is superb.  Add to that our wired Ethernet or USB 2.0 or wireless connection options, along with 8" print width and you've got everything most companies would ever need. With LX2000, there are only benefits and no compromises."

Printer drivers are included for Windows Vista/7/8, along with Bartender Ultralite Software (for Windows) to format label designs, add barcodes, QR codes, etc. Most other popular graphic design programs for Windows can be used to design and print labels. A Mac driver is currently under development.

LX2000 is priced at $3995 (MSRP) in the USA and Canada. It is available now from Primera's resellers and distributors worldwide.

Complete product details are available at www.primeralabel.com.