Earlier this month, Krispy Kreme Doughnuts, Inc. said it would be expanding into Guatemala. Now, the Winston-Salem-based donut maker has unveiled plans to enter Africa. Krispy Kreme on May 18 signed a development agreement with KK Doughnuts SA (Pty) Ltd. to open 31 Krispy Kreme shops in South Africa over the next five years.
“From Asia to the Middle East to now Africa, the global demand for Krispy Kreme and its signature sweet treats continues to grow,” said Dan Beem, senior vice-president of Krispy Kreme and president — International. “We’ve partnered with outstanding operators who have vast experience in food service throughout South Africa. We’re confident Krispy Kreme will establish itself as the country’s premiere sweet treats provider under their leadership.”
Fournews Developments (Pty) Ltd., and John & Gerry’s Brands (Pty) Ltd., are the principal owners of KK Doughnuts SA. Majority owner, Fournews Developments, currently operates six other brands throughout South Africa such as Café Fino, Newscafe and Smooch frozen yogurt.
“Krispy Kreme is an iconic global brand that fits very well within our portfolio of brands,” said Nick Eleftheriadis, executive director of marketing for KK Doughnuts SA. “The South African consumer is looking for quality and value, which is exactly what Krispy Kreme delivers. We’re confident Krispy Kreme will quickly become a favorite of South Africans.”
Krispy Kreme has more than 1,000 retail shops in 24 countries.