SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, today announced that Mid South Baking Company, a leading regional supplier of baked goods to restaurants and institutions, has rolled out SmartDrive's video-based safety program across its entire fleet, immediately impacting the company's safety program. Within the first three weeks of implementation, Mid South Baking Company improved its safety score by 68 percent with seatbelt usage increasing by 94 percent, incomplete stops reduced by 67 percent and distracted driving and unsafe following reduced by 100 percent.

Delivering products to 3,500 restaurants across the Southern and Western United States, Mid South Baking Company places a high importance on driver safety, while also ensuring products are delivered in adherence to the highest standards of food safety and quality. Following an extensive evaluation process of multiple providers, Mid South Baking Company selected SmartDrive for a range of benefits that it offers to fleets. This included the usability of the coaching application, the configurable coaching and scoring capabilities, its open technology platform, which offers up to four camera views and extended recording capability, and SmartDrive's dedicated customer success team and partnership approach.

"As a supplier for one of the most recognizable global brands, our top priority is delivering on our company promise of quality, food safety and customer service.  It is a commitment that starts at the top and one that every employee is focused on in their daily work," said Mike Little, director of transportation for Mid South Baking Company. "We implemented SmartDrive because we felt there was more we could do to ensure we were delivering on these promises— particularly in the area of safety. After deploying SmartDrive's video-based safety solution, we quickly identified the risk areas that we otherwise could not see and were able to immediately and positively impact performance. With SmartDrive's program in place, we are able to identify the risks that lead to collisions, improving overall safety and helping us live up to our brand promise."

SmartDrive is the industry's only video-based safety program that identifies unsafe driving with an open platform, integrating video, vehicle, audio and driving data for a unified view of risk. The program automatically offloads footage for expert review and analysis, and prioritization for coaching, saving fleets like Mid South Baking time, while helping organizations focus on risk that may have the most impact on their business. Mid South Baking Company is also benefitting from SmartDrive's extended recording capability, capturing more information around incidents and gaining deeper insight into compliance and safety issues, which the company was not privy to before.  

"From the beginning, our relationship with Mid South Baking Company has been a true partnership," said Steve Mitgang, CEO of SmartDrive. "We have worked closely with the company during its rollout to effectively communicate the goals of the program to employees, enabling dramatic driver improvement. And, because we are the only program that integrates with the engine and triggers in real-time from a broad range of risk indicators, we capture the risk that other systems simply cannot see.  The result is more protection for fleets and their drivers and faster results for the business.  We're thrilled to welcome Mid South Baking Company to the SmartDrive family."

For more information on SmartDrive Systems, please visit  

Mid South Baking is a regional supplier of baked goods to restaurants and institutions with bakeries located in Bryan, Texas and Pelahatchie, Mississippi. Mid South Baking's team of 400 personnel support our valued customers by professionally baking and delivering millions of buns and English muffins a day throughout the south and west.

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