Mrs. Fields Famous Brands and Interbake Foods LLC (the company responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America) kicked off "Mrs. Fields Moments," a national campaign inspiring busy cookie lovers to slow down and enjoy a cookie moment with loved ones.

At a time when obligations leave precious little time for the ones that matter most, Mrs. Fields is encouraging a nationwide movement to dedicate Sunday night to cookie moments with family and friends. Mrs. Fields wants every cookie lover to embrace and share their #mrsfieldsmoments – from milk-and-cookies to bedtime treats – and has provided fun and useful tools for doing so at www.mrsfieldsmoments.com.

Mrs. Fields is a Proud Supporter of the United Service Organizations, Inc. (USO), and "Mrs. Fields Moments" builds on the Organization's "Every Moment Counts" campaign, which helps all families – military and otherwise – make the most of every moment together.

"When you buy Mrs. Fields cookies, you're not just buying a cookie: You're helping create moments that matter for troops enduring long deployments," said Kevin McDonough, President of Interbake Foods. "By buying a box of Mrs. Fields cookies, you help give a cookie moment for you and for them. It's a touch of home to those who need it most."

Visit MrsFieldsMoments.com for "Snacktivity" ideas, Conversation Starters, and more information about the Mrs. Fields–USO partnership.