Consumers are alone about 60 percent of the time at breakfast. Going solo at breakfast is driven by time constraints, routine, and being away-from-home at work or school, finds NPD’s food and beverage market research. Fifty-five percent of lunch meals are solitary occasions where quick and easy is the driving need, and, again, many consumers are away-from- home. Between meal occasions, like snacking, are typically solo since these occasions typically occur when consumers are away-from-home or on-the-go.
Dinner is the least likely meal occasion to be eaten alone. Only 32 percent of dinner meals are solo dining occasions. Dinner is unique among meal occasions since it focuses more on being family or socially-oriented. Nearly half of all families with kids eat dinner together at least five times a week, according to NPD.