The home of comfort food and decadent desserts, such as the iconic Frrrozen Hot Chocolate, New York city restaurant Serendipity 3 ( has been enchanting millions of patrons since 1954. Beginning with Marilyn Monroe and Andy Warhol in the 1950s, Serendipity continues to attract a huge celebrity clientele as well as New Yorkers and visitors from around the world.

Original owner and founder, Stephen Bruce, continues to be the central creative life force behind the restaurant and general store, and continues to reinvent a whimsical world full of outrageous food, decadent desserts and trendy merchandise, all located within the original Tiffany-jeweled fantasy setting.

Some of the happenings in store to help celebrate this milestone anniversary include:

-Anna Sui, one of the most celebrated names in American fashion, has created a tee shirt design that will incorporate celebrity signatures, and will be available to purchase on with all of the proceeds going to The Bowery Mission- which feeds and shelters the homeless in NYC.

-Serendipity 3 and Rizzoli/Universe will be releasing the "60th Diamond Anniversary" edition of the best-selling cookbook, Sweet Serendipity, that will include a new foreword by Joan & Melissa Rivers, new Guinness World Record recipes and new celebrity quotes by Barbra Streisand, Cher, Candice Bergen, Sarah Michelle Gellar and many more.

-Serendipity 3 anticipates receiving a Mayoral Proclamation from the city that started it all.

-Serendipity 3 will attempt another food challenge as they try to break yet another Guinness World Record.