The market leader in thermal food preparation has announced that Markus Glueck has been appointed as the new Area Vice President of North America as of April 1, 2014. Rational feels confident that Glueck will accelerate the strong growth in North America.

Glueck previously held the position as President of Rational USA and will now oversee North America entirely.  In his new role as Area 

Vice President of North America, Glueck will be responsible for both the US and Canada operations.  Since joining the company in April 2013, he has expanded his expertise on the US foodservice industry and looks forward to studying the Canadian market in the upcoming months.

“I look forward to my new position and welcome the challenge.  Within the last year in the US, we have implemented processes, such as the Customer Care Team, in order to enhance our presence in the market place. We aim to create a hassle-free experience for our customers every time they come in contact with our brand, whether it be setting up trainings on our unit or dispatching service partners for installation.  Brand building is important.  For us, we need to understand what drives our customers and what leaves an impression on them. Our goal is to build and strengthen our brand in North America,” states Glueck.

Glueck joined Rational from WMF Americas Group, Inc., where he was President/CEO and a member on the Board of Directors. 

For more information on Rational and the SelfCookingCenter® online, visit