As meals and snacks continue to morph to interchangeable eating occasions,
Chicken Dippers are pieces of 100-percent, high-quality white-meat chicken with no fillers that are lightly breaded in a tasty coating and served with a choice of Ancho Chipotle, Ranch or Honey Mustard dipping sauce. A cup-holder in the specially designed Dippers packaging helps keeps the sauce from spilling. Six “dippers” and sauce are value-priced at $1.99 at participating
“Since we launched hot foods nationally five years ago, our chicken breast tenders and wings have been top-sellers, so we know our customers love chicken,” said Kelly Buckley,
The new Chicken Dippers are part of
Buckley added that consumers gave a “thumbs up” to the quality of the product and flavorful sauces. “The Chicken Dippers proved so popular during limited-time in-store tests that store operators asked to keep them at the conclusion of the trial period,” she said.
Buckley said, “It’s a full-service experience for our guests. All they need to do is choose which sauce they want. Then they are handed a complete package, ready to go. We believe this is another product we can offer to meet the huge consumer demand for hot chicken snacks.”
Year-over-year dining studies show that snacking and all-day dining continue to grow, particularly among Millennials born between 1980 and 2000. In a 2013 study by The Culinary Visions Panel, 30 percent of the respondents say they are snacking even more than they did a year ago, and late afternoon is prime time for snack attacks. Value drives snackers’ food choices, with 70 percent citing value as very important in their decision-making.
Even better for
“Millennials don’t observe a three-meal-a-day schedule, but rather consume a mix of meals, snacks and mini-meals throughout the day as does the generation behind them,” Buckley said. “They are busy as kids, and life has gotten no less hectic for them as adults. Kids, teens and 20-somethings are the biggest snackers. Our menu has been evolving to include higher quality, value-priced smaller portions, mini-sizes and snacks that appeal not only to Millennials, but also kids and women as well.”