ifiGOURMET, formerly International Foods and Ingredients, Inc., Gurnee, IL, has announced a change to its branding.

"By any name, we are just as sweet!" commented Shelly Kreml, ifiGOURMET’s Director of Marketing. "In this age of texting and tweeting, the name International Foods & Ingredients, Inc., is a little long. ifigourmet has been the name of our privately-labeled products for several years, as well as our web address, which may have caused some confusion. We’ve added the tag line "A Sweet Company" to show that we’re in the dessert segment of the food service industry, and to demonstrate our commitment to professionals in the pastry, bakery, and confectionery industries. We are now ifiGOURMET, short and sweet!"

ifiGOURMET has been a trusted supplier to the culinary professional in the bakery, pastry, confectionery, and foodservice industries for nearly twenty years. ifiGOURMET is a leading importer and master distributor of high quality specialty and basic ingredients, semi-finished products, and tools and utensils through dedicated partnerships formed with the world’s leading and most innovative manufacturers. A family owned business, ifiGOURMET combines the world’s best, most innovative products with industry expertise, reliability, and exemplary customer service.