Macaron Parlour, the burgeoning coffee and pastry shop empire and staple on the culinary market circuit, is opening a new brick and mortar outpost at 560 Columbus Avenue on the Upper West Side of Manhattan, NY. They'll open to the public on Thursday, February 6, 2014.

Christina Ha and Simon Tung are the talented married couple behind Macaron Parlour; the epicurean twosome have a shared love of pastries and entrepreneurship, which have been combined to great success.  Between Christina’s culinary training at La Haute Pâtisserie Pierre Hermé in Paris and the Institute of Culinary Education in New York, and Simon’s extraordinary people skills, they’re firing on all cylinders.  They just posted a Kickstarter here:

After participating in Hester Street Fair, Mad. Sq. Eats and other pop-up markets around the city, Simon and Christina opened the doors to their first brick and mortar location, located at 111 St. Mark’s Place, in August 2012. The charming patisserie quickly amassed a loyal neighborhood following; Macaron Parlour regulars rave about the casual atmosphere, strong coffee – and, of course, the best pastries, treats and macarons in town.

The UWS shop will have some exciting differences from the St. Marks shop, while remaining true to the brand. For one, the patisserie will feature a full Blue Bottle espresso bar, not just pour over coffee.  They'll also serve their famous macarons (the line features both traditional flavors and quirky infusions, ranging from the savory to the sweet), and other best-selling pastries - kitchen sink cookies (gluten-free), bacon, gruyere and scallion scones, tomato pesto pretzels, cheesecake, chocolate chip fleur de sel cookies, pastries like the crème brûlée and s’mores doughnuts, and a croissant that even impresses native French speakers! 

As the shop is situated between two animal hospitals, Christina and Simon will also sell homemade dog treats!  Even four-legged friends are welcome to join the Macaron Parlour family.