New England Natural Bakers received official word from the Non-GMO Project that they have achieved verified status on selected items in their line of granola and mueslis.
“We are absolutely thrilled with this development; we are proud to be able to offer products that meet the highest of standards while addressing consumers’ concerns related to food safety,” said VP of Sales and Marketing Pam Clark. “The security that the Non-GMO Project carries as the recognized industry certifier makes our products more appealing to consumers and retailers alike.”
While the company has always been committed to producing non-GMO products, it wasn’t until recently that they made the decision to become Non-GMO Project Verified. The decision by the company, which became 100% employee-owned this past January, marks an aggressive strategy to increase brand presence and coincides with the brand’s new line of Organic Selects which features three new SKU’s. The Non-GMO Project Verification creates an additional benefit that New England Natural Bakers can offer their growing branded customer base.
About the Non-GMO Project: The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products. Find out more at www.nongmoproject.org.