Award winning Pâtissier and Chocolatier Will Torrent has been revealed as the host of the 2013 Cake Awards, to be held at the Park Lane Hotel on 17th July. Having recently launched his debut book, Pâtisserie at Home, Will is also a judge for The Cake Awards, working with the other industry experts to decide the winners of the prestigious awards across categories such as Bake at Home Cake, Supermarket Cake and Tea Room Cake.

"It's great to be a part of the inaugural Cake Awards - it's set to be a unique event that celebrates the very best British cakes," Torrent says. "We tasted some delicious products during the judging process, so I'm looking forward to revealing the winners on 17th July."

"It's wonderful having Will as the host because he has such great knowledge of everything to do with cakes from specialist patissier to large scale producer, he knows exactly what each baker and cake maker has put into their products. His passion for the industry made him our perfect choice," Jane Milton, Co Founder of the Cake Awards says. "It's going to be a great event and will really shine the spotlight on the very best cakes."

The Cake Awards are the only awards dedicated to recognising excellence in cake and are an opportunity for organisations to showcase their best products to the most respected figures in the industry. Judges including Bruce Langlands, Director of Food at Harrods, Eric Lanlard, Master Pâtissier and Allan Jenkins, Editor of Observer Food Monthly, put each product through a rigorous judging process to decide the shortlist and winners based on a strict criteria of excellent presentation, quality ingredients, recipe innovation, texture, taste and value.

The Cake Awards shortlist includes 20 of the UK's best cakes from the finest tea room slice to the myriad varieties on the shelves of supermarkets and the cakes people can make at home. Tesco's 'Free From' Chocolate Cupcakes, Morrisons' Heavenly Red Velvet Cake, Yauatcha's Chocolate and Raspberry Rose and United Biscuits', Jaffa Cakes - The Big One - have all made the shortlist and the winners will be revealed at the afternoon tea and awards ceremony on 17 July.

For tickets and event information visit

The Cake Awards is a joint venture between food industry expert Jane Milton and event organisers UBM Awards & Partnerships.