Pairing sweet and salty flavors for their signature item, the Sweet & Salty Cake, Baked in Brooklyn, NY discovered an extraordinarily popular flavor in its community. Primarily, the unique blend of contrasting flavors offers customers an adventurous opportunity to try something new.

Having established the sweet & salty flavor with the bakery’s cake, owners Matt Lewis and Renato Poliafito decided to experiment with translating the flavor into other products. Expanding the combination of sweetness with subtle savory flavors into several other items at the bakery, Lewis and Poliafito managed to develop a signature flavor. This resulted in the Sweet & Salty Brownie, which was recognized as a “Favorite Thing” by Oprah Winfrey.

Opposed to limiting their specialty to a single item, Baked translated the notable flavor of the Sweet & Salty Cake into a flavor that defines Baked. By developing a reputable and popular flavor, a bakery has the ability to completely define its brand and quality.