Pretzelmaker is inviting customers to "shake up their bites" this spring with the kick-off of two new flavors of Pretzel Bites: Buffalo Blue Cheese and Cracked Pepper & Sea Salt. The new offerings are an expansion to the brand's previous introduction of new flavors, like Sundried Tomato Basil, BBQ Chipotle, Garlic, Parmesan and Ranch. Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
These two new zesty flavors were added to the menu after Pretzelmaker completed consumer taste tests in November and December 2012. The two new flavors outperformed six other Pretzel Bites options the brand explored and became instant fan favorites. Pretzelmaker recommends pairing the new Pretzel Bites with its classic, refreshing Lemonade.
"Consumer tastes and trends are always changing, and the market testing we conducted told us hands down what appealed to our customers," said Julie-Ann Reid, brand director, Pretzelmaker. "The Buffalo Blue Cheese and Cracked Pepper & Sea Salt Pretzel Bites are the kind of products that keep our fans loyal and also attract new customers."
Become a fan of the Pretzelmaker Facebook fan page, www.facebook.com/pretzelmaker, or join in on the conversation by following the national Twitter handle, @Pretzelmaker. For more information about Pretzelmaker's full line of menu choices, as well as a way to stay up to date on all of Pretzelmaker's campaigns, join Pretzelmaker's exclusive e-mail fan club at www.pretzelmaker.com.