Mediaplanet Publishing today released a special report entitled, The Organic Movement. The publication will be distributed as a special 12-page section within the Washington Post and will also be distributed at numerous industry events and through various online and social media channels.
In collaboration with key leaders in the industry including the Organic Trade Association, Whole Foods, The Non-GMO Project, Earthbound Farm and Michel Nischan, award-winning chef and catalyst for change in the organic and sustainable food movement, the campaign will provide food for thought to over 2 million readers.
The Benefits of Organic
"Anytime you buy an organic product, whether food, nutritional supplement, apparel, or personal care product, you are supporting a system that promotes the health and well-being of farmers and farm families, our soils, water, local communities and the health of our planet," explains Christine Bushway, executive director of the OTA, in the publication's foreword.
"Organic practices also prohibit the use of synthetic fertilizers, genetically engineered organisms (GMOs), and irradiation. In addition, animals from which organic products are sourced are fed 100 percent organic feed and are raised in a manner that supports good health and promotes natural behavior for those animals. Today's consumer is concerned about animal welfare, a key component of organic livestock production."
The Dirt on Organic
The publication is creating a platform for the organic industry to come together as one unified voice to educate consumers on the concept of "organic" and to trace the roots of this tremendous movement.
In partnership with Amy's, Cal-Organic, Dolphin Organics, Earth Sake, Earthbound Farm, Eco Lips, Giving Nature, H&M, Honest Tea, Mary's Gone Crackers, Nature's Path, Organic Consumers Association, Organic Mechanics, Organic Trade Association, The Non-GMO Project, The Rodale Institute and Whole Foods, the publication will create awareness around the organic movement and will encourage readers to lend their own voices to demand greater transparency and to help grow the organic industry.
To view this full report, visit: http://doc.mediaplanet.com/all_projects/11740.pdf