Now underway, GMCR's collaboration with SustainAbility includes a thorough review and analysis of material sustainability opportunities informed by external stakeholder feedback and competitive benchmarking. The work will ensure a sharpened and continued focus on those areas and initiatives that can deliver the greatest value to all stakeholders, and where the Company can have the greatest societal and business impact.
"Sustainability has been fundamentally integrated into GMCR and is a cornerstone of its culture and business performance. As the Company evolves, it is prudent and good practice to review CSR activities to ensure they reflect the current state of business, the needs of stakeholders and the maximum potential impact these activities can have on our business and the world around us." says Brian P. Kelley GMCR President and CEO. "GMCR has consistently been recognized as a leader in corporate sustainability and there is every intention to focus, improve upon and continue GMCR's leadership in this area."
"I am excited to work with a high-impact partner like SustainAbility, committed senior leadership, and passionate employees as we take a significant first step in charting the course for a new era of sustainability at GMCR," says Michael Dupee, GMCR's Vice President of CSR . "The outcome of our collaborative work with SustainAbility will enable the direction of resources towards the right set of sustainability initiatives, where the most value can be created over the longest period of time."
For more information on the Company's efforts to scale its business in economically and environmentally responsible ways please visit www.BrewingABetterWorld.com.