Famous Amos, in partnership with the US Black Chambers, Inc (USBC), has announced the winners of its fifth annual Ingredients for Success Entrepreneurs Initiative (IFS). IFS supports pathways for early-stage Black business owners to thrive by providing $50,000 to three organizations each, in addition to mentorship, networking and educational resources. The 2025 winners include:
- Terminal B, a Los Angeles-based fragrance company founded by Chris and Fay Breedlove that produces handcrafted candles and fragrances inspired by global destinations – redefining how we experience travel from home
- Arcarea Adult Day Center, a Lancaster, Pennsylvania-based wellness organization founded by Aracelis Rittenburg that addresses healthcare inequities and provides holistic care for seniors with dementia
- Money Honey LLC, a Los Angeles-based financial coaching company founded by Taryn Ferrer that provides money management strategies and education to help women build wealth
"Our judges reviewed hundreds of applications from passionate business owners who are making a remarkable impact in their communities," says Rachna Patel, vice president of marketing for Famous Amos. "Terminal B, Arcarea Adult Day Center and Money Honey LLC are incredibly deserving of these awards, and we're excited to work with them to grow their businesses and help achieve their dreams. We're humbled to champion the next generation of Black business leaders and carry on the legacy of our founder Wally Amos."
This year also marks Famous Amos's 50th anniversary, which the brand celebrates through its Famously You campaign honoring Wally Amos's "famously" authentic spirit. To commemorate the milestone, Famous Amos launched limited-edition Collectors Edition packaging featuring original 1975 graphics. In May, the brand hosted a free block party in Hollywood, recreating the community events Wally Amos organized in the 1970s and '80s.
"My father built Famous Amos from the ground up to become one of the most recognizable cookie brands in the world," says Shawn Amos, entrepreneur, author and son of the late Wally Amos. "His story is like a lot of other Black entrepreneurs who have passion and vision but often lack access to resources or funding to help them succeed long term. It means so much to my family that Famous Amos is continuing my father's legacy and paying it forward to help rising entrepreneurs thrive."
Created in 2020, IFS has awarded 12 business owners a total of $600,000 over the past four years – promoting economic empowerment for early-stage Black entrepreneurs. This year's panel of judges included Shawn Amos; Steve Canal, founder of ONE Venture Group, bestselling author and branding expert; and Brittany Rhodes, founder of Math Equals Me and previous IFS winner.
"My father dedicated his life to doing what he loved and inspiring people," Amos says. "Famously You doesn't just celebrate his life and work – it also celebrates the fans who made his dream a reality. It reflects the brand's ongoing impact in empowering people to be authentic to themselves and pursue their dreams. It's a powerful full-circle moment, and I'm grateful to be part of it."
Beyond IFS, USBC provides valuable resources that small business owners can take advantage of, including training, business development and engagement opportunities.
