Eggland's Best is fueling players nationwide with the Eggland's Best Pickleball Power-Up Sweepstakes, celebrating wellness, movement and nutrition, as well as by providing energy-boosting recipes and rest and recovery dietitian-approved tips.
Now until July 15, fans can enter daily online for a chance to win a $5,000 grand prize, plus exclusive pickleball gear, EB-branded merch and more. Weekly winners will also receive packs including a $250 gift card, branded merch and a three-month supply of Eggland's Best eggs.
"At Eggland's Best, our mission has always been to support healthier lifestyles with the best nutrition possible, and that means showing up in the real moments that matter to today's families," says Kurt Misialek, president and chief executive officer of Eggland's Best. "Getting involved in the pickleball world is a powerful way for us to bring that mission to life—meeting wellness-minded consumers on the sidelines of the country's fastest-growing sport, and fueling their overall wellness with the superior nutrition of Eggland's Best eggs."
To help players recover stronger and stay energized, Eggland's Best has teamed up with sports dietitian Dawn Jackson Blatner to share game-ready recipes and nutrition tips. Among them are Protein Cookie Bites, an on-the-go snack to power you through your next match and Crispy Quinoa Omelet, a satisfying recovery meal that delivers a powerful combo of protein and smart carbs.
"Whether you're stepping onto the pickleball court for fun or competition, what you eat can make a huge difference in how you feel and perform," says Dawn Jackson Blatner. "Eggland's Best eggs are packed with essential nutrients like 6 times more Vitamin D and more than double the Omega-3s compared to ordinary eggs, to help players stay energized and feel their best. I love sharing practical but fun ways to fuel up by incorporating EB eggs into recipes so everyone can eat smart and play strong."